Get Your Story Straight
What would your organization accomplish if every team member felt truly invested in your vision? How might your company grow if each employee could speak confidently about your products, services, and mission? No matter your size or industry, every company has a story to tell. And how you share that story impacts how you hire talent, attract customers, increase profits, and build long-term brand loyalty.
In this one-day group training experience, your team will discover how to craft and deliver a compelling and cohesive company narrative using practical examples from within your organization. Whether sharing the company mission during a keynote talk or discussing your product features in a sales meeting, this training will arm your team with the skills to engage listeners, build deeper connections, and inspire action in any setting.
Here’s a quick look at what you will learn with help from our world-class communication Coaches:
Executive Presence & Authentic Connections – Confidence and authenticity lead to trust, trust fosters connection, and connection inspires action. Master this magic formula to gain respect, captivate your listeners, and increase your influence each time you share a company message. In this hands-on module, you’ll discover strategies (and science!) to overcome fear and share your organization’s story with confidence.
Be Memorable – Your customers are bombarded with hundreds of messages on a daily basis. Whether you’re sharing your brand’s mission, regaling a client case study, or discussing a product launch, how will you ensure that your message stands out? Through a series of small-group, on-camera exercises, you’ll discover how to build stronger connections, inspire curiosity, and share your story in a more memorable and relatable way. As always, this module is highly-customized, leveraging specific case studies, products and other stories from within your organization.
Open & Close With Purpose – You can craft the most compelling opening line, but if you don’t close with purpose, will anyone follow-through? On the other hand, you might have an inspiring closing thought, but if you didn’t capture attention at the beginning, will anyone hear you? Your opening and closing moments are critical to effectively sharing your company story — both impact how you’re perceived and whether your listeners focus or fade away. In this interactive module, you’ll learn exactly how to hook your listeners, establish credibility, and craft a captivating story that inspires action.
Tell Captivating Stories – Stories are how we naturally communicate, learn, and connect. Think about your favorite book or movie. There’s a captivating beginning, a bit of exciting build-up, and a journey that carries you from beginning to end. In this module, you’ll discover how to transform a product pitch, sales call, or company overview into an authentic and engaging story that builds trust, increases connection, and makes any colleague or customer ready to be part of the journey.