Meet Michelle Bottomley
Michelle helps organizations grow through modern marketing that builds profitable customer relationships via data, digital and branded experiences. She has led major growth agendas partnering with boards, CEOs and executive teams as an agency principal, corporate CMO and e-commerce business leader. Michelle recently served as EVP, Chief Marketing Officer for Staples, and is currently the CMO at New York Life and a board director for Bose Corporation, as well as the Society of Human Resource Management, the global credentialing organization for the HR profession.
Prior to New York Life and Staples, Michelle was Chief Marketing and Sales Officer at Mercer where she led the sales strategy and marketing function delivering $1B in new revenue each year. Her first CMO role was with Barclaycard for the US then the global marketing team where she established the Barclaycard brand in the US, reduced the CPA shifting from direct mail to digital marketing, while launching mobile payments, value-added services and the leading Barclaycard cash-back credit card. Her efforts contributed to tripling the Barclaycard business over three years. She served on the Barclays Bank of Delaware Board.
Michelle’s career started within the agency world leading customer-centric growth on behalf of the world’s best brands – first with Bronner Slosberg Humphrey (Digitas), then Epsilon and Ogilvy – the world’s leading advertising and targeted marketing agencies.
Whether agency or corporate-side, Michelle’s personal passion is helping organizations grow with a clear and compelling purpose that sets brands apart and creates emotional connections with their employees and the markets they serve. She is thrilled to be on the Own The Room board, helping the company further unlock the potential of every human in the organization to communicate and engage with power, moving their businesses and the people within them forward.