At first glance, it may not seem like a career in medical device sales and a launching lifestyle company have anything in common. But for Ashley Smith, the common denominator is communication. Whether helping hospitals find the right tools they need to save lives, or inspiring moms to prioritize their own hopes and dreams, she is passionate about the power of clear communication to move projects and people towards their goals.

After receiving her BFA in Speech Communication and Rhetoric from the University of Georgia, Ashley embarked on a nearly 13-year career in the medical device industry, serving as a Territory Manager for Applied Medical and Biomet 3i and as a Sales Representative for Septodont. These roles helped Ashley hone her expertise as a concise, assertive communicator, clearly articulating products and expectations to surgeons in a high-stakes environment. In 2018, Ashley left the healthcare field to launch her own company, Whine Down LLC. She has since authored her first book, developed retail products, and built an online community that encourages busy moms make time for themselves.

A natural extrovert who loves singing, dancing, and making people laugh, Ashley recently produced her own music video, a mom parody to the hit song “Ju Ju on That Beat” called “Mama on Her Feet.” She lives in Seattle, Washington with her husband and three young children and can often be found offering advice and support to fellow working moms in her community.