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Overview
Already a fast-growing tech company with employees spanning most global regions, Google partnered with Own The Room in 2016 as Own The Room’s coach Bill Hoogterp got connected with Sam Dickenson of the Google Digital Academy in London.
Realizing the challenge with concisely and accurately articulating Google’s company mission and identity (especially among company executives), Sam and Bill worked together to help Google create a custom communications training for its particular needs using the classic Own The Room magic.
This manifested itself into Google’s tailor-made 2-day program, co-created and co-facilitated with Own The Room — the “Speak UP!” program.
The Challenges
Inefficient existing training programs within Google
Google had a 4-hour Media Skills program but it was extremely slide-deck heav
Need to better train company executives to face the media
The current training, while inefficient, was necessary to help executives better relay Google's company messaging within presentations, panels & interviews. The need was particularly salient due to the difficulty in executives answering the question “What is Google?”
The Solution
Speak Up Program
Using the "Own The Room magic" we tailored Google's existing program to become more fun, unique & digestible to executives
The Outcomes
After attending a “Speak UP!” program, participants could:
- Deliver "what Google does" in a memorable and relatable way
- Engage as a 4-dimensional speaker
- Overcome fear and nervousness
- Understand how a journalist works and what their objectives are
- Understand the Google resources available to them to prepare for media and panel situations from their internal PR/Comms team
- Handle tough questions from a journalist
Key Individuals/Teams Trained:
- Country MDs
- Global Affairs and Public Policy Teams
- Education
- Counter Extremism
- Women Engineers
Program Variations Delivered Globally — in:
- USA
- Asia Pacific
- Europe, Middle East & Africa
- Latin America